The Wrigley Building

400 – 410 North Michigan Avenue | Chicago, IL

472,639 RSF | 18 Stories – North Tower; 27 Stories – South Tower

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Revitalizing an Iconic Landmark

When Zeller acquired The Wrigley Building, one of Chicago’s most iconic properties, over a decade ago, the goal was never simply to manage a historic asset—it was to steward its legacy and redefine its future. At the time of acquisition, building occupancy was just 19%, and the property faced significant operational and financial challenges. Over the next twelve years, Zeller embarked on a comprehensive repositioning effort that blended preservation, modernization, branding, and community integration to restore The Wrigley Building (TWB) as a premier mixed-use destination in downtown Chicago.

The building’s complex mixed-use format—with overlapping office and retail systems—required thoughtful, transparent financial management. Zeller implemented a series of innovative structural strategies to protect ownership and ensure equitable tenant billing:

  • Created separate tax parcels for office and retail, allowing distinct base rent and tax allocation.
  • Developed custom expense pools tied to operational usage (especially HVAC) to prevent tenants from subsidizing other users.
  • Introduced a“Special Use Area” for a lower-level tenant, ensuring direct tax attribution and isolating costs from other occupants.
  • Secured Landmark Class L status, significantly reducing real estate taxes through 2026, and proactively defended the designation from assessment challenges.

Each initiative was executed not as a one-time fix, but as part of a living financial model that Zeller continues to refine annually.

Each initiative was executed not as a one-time fix, but as part of a living financial model that Zeller continues to refine annually.

The Wrigley Building’s transformation has been recognized with some of the most prestigious honors in architecture, sustainability, and real estate:

Major Awards

  • BOMA International TOBY Award (2017)– Outstanding Building of the Year
  • American Institute of Architects Honor Award (2014)– Distinguished Building
  • Landmarks Illinois Driehaus Award (2014)– Preservation Excellence
  • NAIOP Chicago Award for Excellence (2014)– Office Redevelopment of the Year
  • Axios Chicago (2022)– Best Building in Downtown Chicago

The Wrigley Building
Construction Case Study

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The Wrigley Building
Leasing Case Study